D&AD TALK

- ideas and execution
- spark
- originality
- daring

2012 - 50th year anniversary

Perpetuation of creative brilliance

SHELLSUIT ZOMBIE

Go Further - ideas
Go Crazy - ridiculous ideas could lead you somewhere
Go Original - bend rules, don't copy
Go in Stilettos - take a different angle on the audience
Go all out - idea + execution

What can people understand about a product without the obvious being stated

Go & try it - interact, what do you like about it, will others like it.

*HONESTY*