OUGD202 EVALUATION

Having chosen Top Ten City Skylines, I was able to take forward an obvious visual aesthetic, because the topic itself is pretty straight forward. I also looked into a few facts about each city, such as tallest buildings etc, but with such visual obviousness, I didn't feel much more research was necessary. The target audience was people interested in general knowledge and perhaps a light geographic interest. Also the viewers of most Channel 4 documentaries.

I really struggled with ideas generation in this module, having never worked with moving image before or ever considered or ever liked it, it was hard to think of where to start. Some of the early workshops on storyboarding did improve this, but with such little interest in moving image it was always going to hard. I was definitely more motivated as soon as packaging and print was introduced. I was pretty happy the cover for the packaging with the embossed front cover. The supportive poster uses a strict yet interesting grid system, the colours from the title sequence and a bespoke typeface for 'Top Ten' which considered construction in its elements to connote the structure of buildings. Although when I folded it up to go into the case, the black ink transfered from one part to another. Something I iwll have to be careful of in future. As for the moving image side of things, I was pretty happy with the idents, as they were pretty original as far as idents go, whilst considering a grid structure, similar to that of buildings. However I originally planned for the idents to create the majority of the title sequence, but this wouldn't have worked as the flashing would be overload for fifty second. So the resulting title sequence looks a bit dull and I am definitely not happy with it. This is definitely an apt time to quote Craig from Music: 'there are no bad briefs just bad responses.

I think the main things I have learnt from this module are:
- I still have no interest moving image
- A lot more can go wrong in moving image as opposed to print
- Being negative towards something doesn't mean it will go away

The most successful areas of this module were:
- The embossing of the packaging cover
- The layout of the accompanying poster
- The potential of typeface development from the bespoke 'Top Ten' typeface

The least successful areas of this module were
- The quality of the moving image finals