OUGD101 - Alphabet Soup for Parnter (Formative Feedback)

Feedback from Chris Starkie:

Strengths:

• Good body of development work
• Clear process showing research, ideas, development and production
• Clearly set out alphabet - legible

Weaknesses:

• Not enough annotation throughout to communicate choices
• Lack of manipulation of existing typeface
  

Actions:

• More exploration of earlier ideas and typeface choice
• Experiment with manipulating the chosen typeface to a greater extent
  

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Feedback from Robyn Russell:

Strengths:

• Good amount of development work
• Thorough research
• Clear development of ideas moving from initial ideas to main ideas and final production
• Final piece clearly set out and legible
  

Weaknesses:

• Needs more annotation
• Needs more opionions, to say what does and doesn't work and why
• Colours slightly reduce legibility
• Chosen typeface wasn't really manipulated
  

Actions:

• Improve use of annotation
• Experiment with how the typeface works in sentences to check readability
• Reduce its physical size to see if it still works effectively