OUCE255 - Enterprise

Where are they – How will they find me?

Local Bikology Leeds
[p] a company working with, repairing and selling bikes have very little negative political factors because their industry supports environmental improvement, and they use very little equipment which affects the environment.
[e] perhaps cycles are something which are often seen as unnecessary luxuries, so in the current climate this may have a negative affect on the company. Having said this in a city which has awful traffic routes and a mass population of students, a cycle business is probably booming.
[s] cycling as a form of leisure is somewhat decreased dramatically over the past decade or so with other forms of entertainment taking over, but with environmentally aware citizens it is often a preferred mode of transport, along with the young adult trend in cycling currently sweeping the country.
[t] with technological forms of recreation being more popular among younger people, the amount of cycles bought may be less, also with cycles being able to be factory manufactured abroad and sold for very very little, this would affect the sale of bespoke produced cycles.

National Croots
[p] the obvious political issue here is the nature of products, of which Croots sell. Products for a sport which is not nationally accepted is always going to be an issue. Another issue would be ethically sourced the leather is, which in this case is all naturally sourced in England.
[e] with these products aimed at upper democratic divisions, economy would not be much of an issue. I work in a retail environment where these products are sold, and the sales are improving annually. However they have just dropped production of their budget range, as the profit margins are much smaller, but it might be interesting to see if this affects them long term.
[s] similar issues to that of economical, with the elder, wealthier clients being the most dominant customer, but as the products are for a sport which entices as many young people as old, there will always be the market.
[t] with all their products being hand made, there will obviously be cheaper, more economically produced equivalents being produced by machine, but it the handmade quality which their customers look for.

Transnational Npower
[p] there are obvious issues around naturally sources power, but even with solar and renewable energy, natural energy will still primarily function as the source of power for some time. Npower are doing their bit for the environment with renewable energy and encouraging customers into energy saving.
[e] the main economic factor would be the instability of source and availability, which in turn constantly affects, the variation in both source and sell on costs.
[s] the only real social issues are where people actively choose not to use natural energy, but the majority of people except that you pretty much can't get away from it.
[t] with natural sourced energy being sourced pretty much the same for years, I imagine it will be the technological developments of the more sustainable energy sources.

Bikology - How will they find me?

They won't, they are small company who have enough work to keep going, they are happy at the size they are, they love the small scale bespoke jobs they do. They probably have no idea for the aesthetic of brand design, despite producing amazing bikes. However if I really wanted to work for them I would probably have to literally walk up to them and show them what I have done with other brands, and how I could improve their identity.