OUCE255 - Enterprise

Who am I? Who are they?

I am slightly unaware of what client groups I could or should be aiming towards working with, as I guess I have always seen myself working for a company where clients would do the approaching. Thinking about it I would be happy to work with anyone if they had they approached me with an idea or concept that I was interested in or I could work with. There's obviously a few moral values to consider there, but I wouldn't mind producing the odd controversial piece.

If I was consider where I am currently or where I see myself progressing as a designer, perhaps that would lead me onto suitable clients. If I were to list my main skill within graphic design they would be:

- Editorial/publication design

- Typographic based design

- Design for print

- Branding and Identity

My current aspirations towards ideal employment is, working with other artistic professionals, so that I can incorporate my type and layout skills into the presentation and promotion of their works. Recently I have found some really inspirational editorial design work, by graphic designers, for sculpturors and photographers etc. This is something that I could really see myself doing.

My passion for type based design has been evident for years and it is something I seemed to grasp quickly. Having a strong understanding of the fundamentals of the rules behind type and grid is essential and this is something I feel I have and could contribute to any working environment within the design industry. With a year and a half left in education I plan to majorly work with further improving my existing knowledge of typography, by gaining a vast range of contextual knowledge and understanding, as well as an ongoing investigation into my own production of type based work.

Product, Price, Place, Promotion:
I would aim to offer companies a range of products which could benefit their business; with a strong skill in branding and identity I fell I could create visuals for both new and existing companies, to improve both their aesthetic and ethos behind what they do. However I feel my most important skill would be the creation of print and editorial design which would further inform and promote audiences about a company.

With the mindset of working within a design company as opposed to freelance, I imagine their prices will be pre-determined, although I would love to be working with high end print design, where I could benefit from visualising a quality of beautifully printed work with a consideration of print process and the fees they would entail.

Ideally I would like to find myself working in London after graduating, as I love the city and feel it is at the heart of modern day British graphic design. As a city it has so much potential for contacts and inspiration. I also have a massive wish to spend a certain amount of time working in the USA, most notably New York, but this just a wish for the future. If I'm planning my career it needs to start in the beginning, so London.

Promotion is probably the most important and hardest of the four Ps for me to consider. As I mentioned previous I imagine products and price would be pre-determined, and place I am pretty much set on. So in order to obtain these three things effectively it will all be down to my personal promotion. Business cards and a website will be necessary, but often they just don't cut it alone. I am aware of a couple of industrial based events which the college organise throughout the third year and during graduation to help us get noticed, but mainly it will be down to me making contacts in the next year or so. Contacts will always be the key to improving.

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