OUGD201 - What is Good?

Today we had a crit for 'What is Good?'. For me this was one of the best crits of this module, as I got to that stage where I had hit a bit of a design brick wall. The feedback below shows a few point risen, but it doesn't do justice to the helpful feedback that I received verbally. Some of the main points raised which I need to attend to are:
What will the range consist of? - drinks/tablets/creams etc? How will these be packaged as a consistent set?
Will the design represent the emotion the individual product offers? - The answer to this is probably not, as I want a consistent branding feel, across the range, so that people will look for the brand on a shelf and upon closer inspection be able to select their desired emotion. However I do feel some research into provoking emotion will add value to my contextual knowledge surrounding this product.
Will the colours relate to the emotion? - Yes, as I experimented with a basic hypotrochoid with colours of the spectrum and various opacities linking to a range of emotions. I also found a diagram to aid heavily with the colour-emotion link.
Who exactly will be targeted & how? - I am heading towards busy business people, who lead hectic lives. I definitely feel this should be a luxury high end product, almost unobtainable by some people, but perhaps that is too limited. I imagine a research questionnaire would aid in this decision.
Could people choose flavours or even cocktails of emotions - If I do look into the production of a bespoke shop, this is definitely something to consider.