Rational
Product & Promotion?Product & Packaging?Product & Distribution?
Because road signs are covered by the Highway Code in bot print and digital formats and it obviously serves it purpose for educational and legal reasons. I feel this is something that doesn't need changing and certainly not competing with, so I will have to step away from presenting road signs in their primary function. I think the most effective route to take would be to Produce & Package a book communicating the history/development of street signage.
Who is the audience and how do you intend to engage with them?
Anybody interested in signage, road signage and the history of, typography and Leeds.
What is the function of the product - is it supposed to inform/educate/document/entertain/instruct? What has informed this decision?
Educate & Entertain
Educate by showing the development process of a street sign and Entertain by the interaction of the flip book.
How will the audience interact with the product?
Act upon instruction in order to flip through the book to learn about the development of street signs.
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