OUGD101 - No News Mail Shot Self Evaluation

OUGD101 No News Mail Shot

Following my final crit, there were no issues raised about my work other than the poster could have been all red on the back, so when it functioned as an envelope It would be entirely red, however I feel this may have been a bit over powering and reduced the visual effect that the internal poster has; also it was cheaper to us less ink.

I feel the strengths of my mail shot are the overall simplicity. It functions with no envelope, just a single use band and sticker combination to hold together during postage. Once opened, the poster communicates the issue with a clear, simple typographic arrangement, where the text considers hierarchy, empathy and rhetorical questions in order to guilt trip the intended reader to discourage further strikes. The use of colour is put to good effect, by obviously communicating the visual link between the poster and the subject area, as well as creating a visual impact, from the contrast in colours. By picking out the already upper case YOUR, it further guilt trips the audience, while the colour modification to the questions marks suggest a branding consistency between the posters and mail shot, since the theme has changed slightly now the strikes are over. The yellow is also used in the title, arguably the most striking part of the piece, because of the ironic play on words, which uses the same logo style.

Even though there were no issues raised in my crit, looking back at the mail shot fresh eyes after a couple of days I think the spacing around the text is rather uneven, I should have considered a frame to work within. Written grammar has never been my forte, so I feel this is relatively poor as well, similarly I’m not too happy with how the creasing has worked, but mainly because we don’t have access to an industry standard creasing machine. The other thing I’m concerned about is whether the opening function of the mail shot is obvious enough to the audience.