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D&AD NEW BLOOD
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 At the beginning of summer Arthur & I went down to New Blood, to help with student judging of the event. We were assigned about a dozen courses to look around and judge the work with the same criteria as the professional judges. Although our votes // comments didn't actually count, we did have a meeting with people involved with D&AD the following day and we discussed out votes against the professionals, as well as how the New Blood and D&AD could improve on what they already do. The most useful part was seeing the standard of work for over a hundred courses UK wide.

As part of new blood we also signed up for talks // workshops. I went to a studio talk with P&S, a company that select, edit and manipulate music for advertising campaigns. Although it wasn't particularly relevant to my practice, it was interesting to know how successful a company can be starting up with a niche in the market.

The other talk I attended was with Design Bridge, (who I actually got a phone call from a couple of weeks before, after I sent them my portfolio - there main feedback was a was producing work with a high standard of type & layout skills, but I needed to produce work with a 'big idea'.) Their talk showed through some of the more recent briefs and how they always strive to take each project above and beyond what the client asks for.