OUCE255 - Enterprise

Proposed Position Statement.

1. Ideally I would like to find myself working in London after graduating, as I love the city and feel it is at the heart of modern day British graphic design. Although I do have aspirations to travel and possibly work abroad at some stage.

2. I aim to work for an established and reputable company, with an average amount of employees (say a dozen), as I feel my qualities are best served as part of a team as opposed independently.

3. I imagine I will produce work for clients of all sizes as they I am interested in the aesthetics of design which small scale clients often entail. Producing look books and publications on fashion companies and designers would be perfect. I would also love to walk into places and do the whole 'look I did that' scenario.

4. I would consider working with almost any type of client. Big, small, eco, controversial etc. Obviously I have my own opinions and outlooks on life, but none strong enough to stop me deciding against accepting work (I imagine something may come up which I will have to decline though). I also really want to produce something of a certain controversial level.

5. I mainly see myself working with editorial/publishing design. I feel my knowledge of type and layout is my strongest asset, and definitely my favourite area to work within. I would like to work with the of produce art based publications, such as design magazines or fashion look books.

6. Another area I am interested in is branding. I have an appreciation for the level of effect the subtle nuances that companies logos or identities can contain, giveng that company a more impressive visual aesthetic to the next.

7. With both of the previous in mind, I would ideally like to work in high end print, producing work with both a high consideration of the qualities of visual and tactile presence. Having said that I feel I can produce effective work with restricted briefs and limited money.

8. A slick easy navigational website will be important to have over the next couple of years, along with a blog, both which will hopefully gain some exposure. A unique business card with a personal touch will be paramount, to seal the deal as such with people I meet or people who see my work.

9. I want to obtain a design direction which is obviously not unique, because that is something near to impossible, but something which can always be linked back to me and obvious that I produced it or had some input into the aesthetic.

10. In ten years time I want to have worked in a reputable design company, travelled and possibly worked around USA and Europe and possibly start thinking about starting my own business!