OUGD201 - What is Good?

What is Good? Rationale/Concept Statement.

Good is: 'The Visual Aesthetic of Infinity' which will be a visual solution to the branding of 'Infinite Emotion'.

Why?
1. Anything infinite is unbeatable
2. Infinite lines or shapes can fill any plane
3. So much visual potential with infinite lines and shapes
4. The structural and production rules will have to be understood in order to effectively use anything infinite
5. Infinite emotion would potentially create an improved state of mind across the world

I intend to persuade and promote to a group of the public who need or regularly feel they wish to change their current emotion. Perhaps people who run busy lifestyles and are stressed with work or family etc. So that they know there are a series of emotions available to purchase, which will instantly change their state of mind. These emotions will only last a certain amount of time, so if it is necessary to feel a certain emotion for an infinite amount of time, these will have to be repurchased. Possibly creating an addiction. In order to achieve this I will produce a series of packaging solutions for variants of available emotions. These will need branding and forms of promotion to accompany them in a retail environment. Could possibly looking into producing a bespoke stockist company by the same name. This will be produced using high quality print processes due to the exclusive nature of the product. Until I look further into the design style and outcomes I will not fully decide which exact processes I will use.